10 clues to go find Medium publications with hungry readers. 10 tips to stay ‘n stretch your tribe.

Headlines to stimulate creativity.

Keri Vandongen
The Writing Cooperative

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CONGRATULATIONS on going for an ambitious goal!

This is your year…

To use your voice to let 1000 true fans know they’re not going through frustration or pain alone. To empower them for whatever life throws their way.

You’ve begun a journey. A promise to write.

Pushing your vulnerability and empathy.

United with fellow writers, carrying out their purpose, too.

Without warning, an iceberg pops up.

Transitioning from a vision into reality is FREAKIN’ demanding!

Writing posts that move hundreds, then thousands of readers into action.

Hang onto that vision.

What if there’s a mismatch between your writing and what readers crave?

What readers wish you knew.

Rather than mind read — check out what I’ve discovered.

Wracking my professional brain to analyze the communication mismatch. The gap between what writers offer and what readers want –on popular Medium publications.

(Which samples? The Mission, The Writing Cooperative, Personal Growth, Startup Grind, The Startup, Better Humans, Hacker Noon, Thrive Global, Be yourself, ART +marketing)

10 Clues to Seek a Fresh Start on a Mouth-Watering Publication.

Tips to stay and stretch your tribe. Headlines to stimulate creativity.

Source

1. The topics you write about aren’t popular on the publication.

  • Dig. Reveal what themes the publication focuses on. Look at the category topics. Read the about section. Read posts from the owner or team about the site.
  • *Search for headlines of popular posts using key words you write about. Keep trying combinations. i.e. how your make people feel, influence emotions, influence people.
  • Sign up for the publication’s email letter to learn more about the site, what their readers’ value and how hot topics are written about.
  • Ask the owner, team member or another contributor for suggestions.
  • Experiment. Focus on a topic that is popular in your post. Tie in ideas and tips from your expertise. See if readers engage.

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2. Most posts are written by top influencers or experts.

  • Compare their topics with those of other contributors (future stars). Influencers have loyal readers who engage with practically anything they write about.
  • Study popular posts written by various contributors. Then, ask fellow contributors for suggestions of more popular topics and writing style.
  • See if you can get engagement after writing a few well-written posts published on a theme topic.
    Aim to exceed the practical value and emotional content of other posts. Reward readers for giving you attention.

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3. Only one topic category listed.

  • Ask the publication owner or team if they’ll add more categories to help out readers. Easier to find what they’re searching for by themes versus only by new or trending posts.
  • Encourage other contributors (rising stars) to bring up that same idea.
  • Check in a few months to see if more categories have been added.

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One does not simply write a viral post.

4. Popular post topics don’t match the sites’ themes or categories.

  • See reason #2.
  • Let the publication owner or team member know you read posts on their site, on a regular basis. You’re wondering if they’ve changed themes or categories.
  • Make note of popular topics written by contributors who aren’t top influencers or experts.
  • Think about why readers engage with those posts.

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5. Lack of promotion opportunities.

  • Ask if the publication owner is planning to promote posts via mass email, social media sites, multiple categories, and/or a trending posts section.
  • Pay attention to your growth of readers and subscribers.

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6. Readers aren’t engaging with posts on the site.

  • Confirm this suspicion. Research. Ask other contributors.
  • Consider the effects of possible causes. Writers may not read and engage as much as writers on other sites. Writers may not have audiences of engaged readers.
  • Go write on other sites and use the same category hashtags to grow your audience. Become a top writer for one or more categories on Medium.
  • Decide whether to keep writing for that site as your engaged audience grows.

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7. Publication owner or team member doesn’t have a strong relationship with readers and contributors.

  • Notice whether this affects engagement with posts on the site. From influencers, experts and rising star contributors.
  • Pay attention to your growth of readers and subscribers.

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8. Several contributors in your Facebook group(s) complain about their experiences with a publication.

  • Find out if they’ve addressed complaints with the publication owner or team.
  • Balance drawbacks with benefits of contributing to a site.
  • Join a slack group or Facebook tribe who write on Medium for similar sites as you.
    (Remember, someone is always listening.)

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9. The publication has acquired a diverse audience and you target a niche audience.

  • Blend topics you write on with popular topics. What could impress readers by sharing your information, ideas and voice?

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10. You’ve experimented for months and still aren’t growing your audience and subscribers.

  • Ask for feedback on your posts, bio, and call to action.
  • Compare your headlines and topics with popular ones.
  • Notice what readers on each site prefer., i.e. writing style, tone or voice, supportive evidence, value emotional and/or educational content.
  • Participate more in the publication community. Read, share and comment on other site posts.
    Strong leaders began an engaging followers.

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Source

You always have a choice!

Stay as a contributor. Spread your voice to stretch your tribe. Or seek a fresh start on another site.

Your results accelerate when savoring your experience… contributing to a favorite publication and writing for hungry readers.

Understanding the readers attracted to each site removes mind reading what they want, and experimenting what they’ll respond to.

Create a win-win match.

Align what you love writing with what readers love reading.

As you continue feeding readers what they devour, they’ll become true fans and loyal subscribers.

Found any publications you love writing for? (Writing friends pass on secrets.)

Empowering you to ease spreading your ideas and creations.

Receive email letters… to influence emotion, connection and action. The ART + SCIENCE of communication.

The Writing Cooperative is sponsored by:

Official Sponsor of The Writing Cooperative

The Plotting Workshop: An 8-week course in building a road map for your novel. Check it out!

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Speech-language pathologist. Empowering you –so your child develops a love for communicating (speaking, conversing, reading, writing) and connecting.