Does Authenticity Still Mean Anything?

When integrity gets in the way of manufacturing a viral soundbite

Philip S. Naudus
The Writing Cooperative
5 min readJul 5, 2021

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Images by Philip and Linda Naudus. Based on an image by brgfx via freepik.

In 2011, an article from Psychology Today went viral. The guest author must have been ecstatic to finally get accepted into a prestigious magazine. But a few months later, the article was retracted as fraudulent and unscientific.

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High school teacher by day, koala by night. My wife is a cartoonist with a Ph.D., and she co-authors all of these articles.