Every Writer Who Wants Readers Should Do This
What’s the goal of every writer once she hits publish?
To get readers, right?
Getting no reaction may scare you more.
Anyone can publish in this always-connected world. We have freedom to speak our minds, and that’s good.
That freedom doesn’t come with a guarantee that people will listen or care.
How can you move the odds in your favor? How can you get people to read, pay attention, and buy your ideas?
Think like a marketer.
Does this mean you need to get an MBA? Do you need to study all the latest marketing techniques? Should you subscribe to the Wall Street Journal?
You can if you want to.
But you don’t have to.
Here are three simple ideas to start with. These will be enough to get you thinking like a marketer.
Have One Idea and Sell it
What comes to mind when you hear the word “sell”?
Do you feel a little dirty?
Do you feel like selling has nothing to do with art?
Do you picture someone bubbling with enthusiasm as she shows you a brand new car?
If you think selling is gross, you condemn yourself to starve.
If you want to make your living as a writer, you’ve got to sell.
Want to know a secret? You’re always selling.
Maybe you’re selling a boring brand. Maybe you’re selling your ability. Or maybe you’re selling desperation.
It doesn’t matter if you’re intentional. You’re always selling.
Here’s proof. When you go to buy a car, both you and the salesperson make a pitch.
The salesperson paints a picture of a happy future with you behind the wheel. All your friends are jealous. They wish they could be like you, but they can’t. Won’t it feel good to see their faces when you drive up in this beauty?
Your pitch is, “I can’t afford this. I don’t need a car. I’m just window shopping.”
Whoever gets the “yes” in the end wins.
What do you sell when you write?
Have a Single Call to Action
Since you’re already selling anyway, why not be intentional about it?
Do you want the reader:
- to buy your product?
- to subscribe to your email list?
- to agree with your point?
Decide beforehand or you’ll ramble.
Apple is great at this. They don’t have a dozen different laptops. They have one for each type of customer — personal or business. The choices multiply when you add features. But the main thing they want you to buy is the MacBook, the iPad, or the iMac.
If I go to Amazon, I might save money. But I have to sift through 8,000 computers to find the one that fits.
Give people one option. Your writing will be stronger. You’ll make your case better. And your reader is more likely to say yes.
Know What Happens After the Call
One sale is not enough.
If you want to grow a business, you’ve got to think ahead. You’ve got to have something at the next level for your new customer to buy. You want a relationship, not a one-night stand.
When you have relationships with your readers, you build a tribe.
A tribe is a group who care about the same things. The leader points out an injustice or something broken in the system. He creates space for conversation. He shares and listens to ideas. He offers solutions to ease people’s pain.
In a tribe, you transform others and they transform you.
Give them the best and they’ll be loyal forever. Betray them, and they’ll call you out.
Guard this relationship like gold.
It’s that important.
Do This Now
You now have three strategies that will make you more intentional.
How will you use them?
- Build your email list?
- Get more followers on social media?
- Sell more of your books?
If you want to grow your business, think like a marketer.
Like what you just read?
- Use what you learned and share your experience in the comments.
- Share this post with your network.
- Subscribe to this blog for more tips to help you engage readers, sell your ideas, and build your tribe!
Originally published at www.frankmckinleyauthor.com on March 31, 2017.
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