How Copywriting Can Make You a Better Human

If you’re doing it right, you expand your awareness

Photo by Surface on Unsplash, cropped

I have this theory about copywriting. We copywriters are one side of a triangle.

First, there’s the product, service, or idea. Then there’s the customer, consumer, client, or user. The former is trying to reach the latter just as the latter is searching for the former. Neither…