How to Command the Rate You Deserve as a Copywriter

A guide to getting what you’re worth

Matt Saunders
The Writing Cooperative
5 min readJan 17, 2021

--

Photo by Cathryn Lavery on Unsplash

Check out my YouTube channel for freelancer tips: bit.ly/3scCrXD. Get coaching with me to accelerate your freelance career: mattsaunders.uk

If you’re a freelance writer your eyes might glaze over at the topic of pricing.

Do you charge per each written piece? Per word? Time? How much should you charge? It’s can be really confusing.

If you’ve never settled on the issue of pricing, I’m going to share a strategy for not only figuring this out, but for commanding a more deserving rate for your work.

Forget the ‘usual’ pricing methods

For the purpose of this article I’m going to ask you to ditch what you know about pricing your copywriting services. All that stuff about charging per word or by article, let it go.

I’m going to ask you to get inside the head of your client.

Sit here for a moment, in the mind of your customer, and consider this question: when I hire a copywriter, what am I trying to achieve?

The reason we are asking this is to understand how invested your client is in the service that you offer. It is only by tuning into this question that we can discover what kind…

--

--