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How to Use TikTok as a Writer
A complete guide to increasing book sales and engagement on TikTok
I can’t believe it’s already been one year since I started using TikTok to promote my poetry and my books. I was hesitant to jump into a new platform at first (starting with 0 followers and being clueless is scary!), but in 2020, because of TikTok, I sold thousands more books in one year than I had in my previous three years of being an author.
If you’re skeptical about this popular video platform, and how it can help your writing career, keep reading. In this article, you’ll learn about TikTok’s user demographics, how to make a video on TikTok, and a handful of video ideas to get you started.
TikTok platform & demographics
As with any marketing platform, you should always spend some time determining if the platform has the right audience for your work.
I previously wrote an article analyzing the demographics of popular social media platforms like Instagram, Twitter, Facebook, and more. However, I did not include TikTok at the time, so I’ll share that data with you now.
Unsurprisingly, TikTok has a younger demographic, but more and more people over 30 are joining TikTok, too! About 60% of U.S. users are aged 16–24, and 26% are between…
