How To Write Takeaways Without Selling Too Much

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If you’re writing an article or blog post for a client, chances are you’ve been asked to sneak in a link somewhere in the text as a takeaway for the reader. Not overtly, of course — even the noobiest of businesses now know that bragging articles stuffed with hyperlinks to the same ‘Buy Now’ page won’t get them anywhere. The main purpose of the article, though, remains conversion — getting the reader to buy…