Include This One Simple Word to Make Your Writing More Impactful

The psychology behind the word “you” and how one small word can impact your writing so greatly.

Catherine McNally
The Writing Cooperative
5 min readSep 17, 2023

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Photo by Ricardo Gomez Angel on Unsplash

One tip I love to share with new writers is how they can incorporate the word “you” to improve the voice and tone of their articles. The benefit of this simple word is two-fold: Not only does it…

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Creator, writer, artist. 🎨 I write about sustainable productivity, rest, and clawing your way out of burnout.