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Word Wise: Practical Writing Tips for Freelancers and Solopreneurs
The 7 Most Powerful Words in Persuasive Content
They seem too simple — but their effect is documented
“Simplicity is the key to brilliance,” said martial arts icon Bruce Lee (1940–1973). That truth stretches across disciplines, including writing. Simple is powerful.
That’s why the most powerful words are often the simplest — especially in their ability to persuade.
Words are merely a combination of straight and squiggly lines. But the emotion a word represents wields influence. A powerful word taps into the way we humans think and behave. The most persuasive words show readers a truth about themselves — a truth they may know but have not admitted or do not understand.
And ironically, the most powerful words are among the simplest in the English language. Those listed here, with one exception, are just three or four letters long.
Wise writers understand what’s universally important to people — and they understand how powerful certain words can be. Persuasive writers choose their words with purpose. See if you agree.
