What is the Difference Between Content Strategy and Content Marketing?

Where content strategy is about the plan, content marketing is about the tactics

Gregory D. Welch
The Writing Cooperative
4 min readApr 14, 2021

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Photo by NeONBRAND on Unsplash

If you’re a writer entering the content marketing world, you already have enough to deal with, you don’t need to add a bunch of confusing terms to the mix, right?

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