What is the Difference Between Copywriting and Content Writing?

Copywriting is about persuasion

Gregory D. Welch
The Writing Cooperative

Design by author, Gregory D. Welch in Canva

Don’t get these two things mixed up.

Copywriting and content writing are different from one another, and they have different objectives and goals. They serve different projects. And if you get them mixed up on a proposal you could cost yourself the whole job. Still worse, if you don’t understand the purpose of each of these styles of writing, you could waste hours and hours of precious time working toward goals that one form of writing or the other was never meant to do.

If you’re just entering the world of copywriting or thinking about it, you don’t want to get these two things mixed up. What’s more, if you understand the distinction between copywriting and content writing, you’ll take your writing career ahead a great deal.

Ready to learn the differences? Let’s dive in…

What the heck is copywriting anyway?

When stripped down to its basic parts, copywriting is still just writing at the end of the day. Don’t let that trip you up. What does make it unique is its purpose. Instead of writing for the numerous reasons you may write a piece of content, copywriting is laser-focused on its mission.

“Copywriting is a…

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