Market Yourself

Who Else Hates Self-Promoting?

Practical tips to overcome the ickiness of self-promoting and progress your writing career

Cynthia Marinakos
8 min readMar 14, 2021

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Illustration by Cynthia Marinakos.

I get it. Some people are ok with talking about themselves. They could do it all day. They seem to thrive on it.

Then there are others, like you and I. We’d rather listen instead of speak. Self-promoting feels icky. It’s not really our thing.

You hate pushy salespeople. They invade your space without permission. They tell you what you should buy. Yet even if you need the thing they’re selling, there’s no way you’ll buy it from them. Or even hear them out. Your automatic response is to race away. Or slam the phone. You don’t want to be one of those people.

It’s much better to be recognized naturally. I mean, if your writing is good, people will notice. If your writing is great, editors will knock on your door. If your writing is brilliant, you’ll get invitations for interviews and book publishers begging you to write for them. Won’t they?

Maybe. Sometimes. And that is the problem. Will you risk your writing career to maybes and sometimes?

Where do you reckon your career will take you if you keep feeling icky about sales, let your self-doubts hold you back, and wait for people to notice you?

Well, today I want to help you take control of your writing career — if you’re serious about it. You’ll get practical examples and helpful tips to:

  • Reframe how you think about sales
  • Focus on helping people
  • Set your self-promotion tone
  • Manage self-doubt

In this piece, we won’t cover how to self-promote your writing. You can easily find techniques for that online, such as these popular 10 ways to self-promote. You see, you can learn all the techniques in the world but if deep down, you don’t believe in self-promoting, you might begin to do it because it sounds like something you should do. But you won’t keep it up.

So today we’ll delve into the psychology behind self-promoting. You see, there’s power in our subconscious mind. This has been widely written about by authors such as Dr…

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Aussie Copywriter. I love rock climbing high ceilings and hiking amongst ferns.