The Business Of Writing

Why This $50 PDF Outperforms My $5,000 Website

Having the right goal for your website matters

Nick Wolny
5 min readOct 22, 2020

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Photo by Daria Shevtsova on Unsplash

“You need a personal brand!” “You need a personal braaaaaaaaaanddddd!” I heard it everywhere in 2017, and I hear it even more now on these Internet streets. So I took the plunge and made two big investments to develop my brand identity and…

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Mg. editor @ CNET, finance columnist @ Out magazine, marketing consultant. 🏳️‍🌈. LA. Sign up for Financialicious, a damn good newsletter, at nickwolny.com.