Word Wise: Practical Writing Tips for Freelancers and Solopreneurs

Write Great Headlines With One Simple Formula

Use the time-tested template that’s become a classic

Kathy Widenhouse
The Writing Cooperative
5 min readApr 1, 2024

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Photo by Brett Jordan on Unsplash

Every writer wants — no, needs — to write great headlines.

Headlines are the gateway to your content. Perhaps you’ve heard of the 80/20…

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Award-winning writer Kathy Widenhouse has written 9 books and garnered 600K+ views for her writing tutorials, which you can get at www.nonprofitcopywriter.com.